Visit Denver just rolled out its $2 million summer tourism campaign, tagged "Denver's Summer of Adventure," which touts the opportunity to have both an urban and an outdoor adventure when visitors come to this city. And so far, the target markets look like easy pickins: Kansas City, Dallas and Phoenix.
The campaign (see it at www.visitdenver.com/adventure) is filled with images of Larimer Square, Red Rocks, the snowcapped Rockies and... pirates. (Yes, Denver is landlocked, but the Real Pirates show is packing people in at the Museum of Nature & Science.) It's aimed at attracting people from adjacent states and nearby cities -- so I contacted editors at our partner papers in Kansas City, Dallas and Phoenix, two of whom had worked at Westword and experienced many of the adventures this city offers (a few of which Visit Denver would never want to promote. I then asked what Denver would need in order to attract residents of their towns.
From Kansas City: a Nascar track, American Idol Live! Tour, Farm Aid and polar bears at the zoo. But really: "Uh, beautiful weather? Awesome scenery? Red Rocks for summer jams?"
From Dallas: "Actual mountains, a river that won't turn your feet green and temperatures less than 165 degrees? Sorry. I've been too busy booking my trip to Denver to come up with anything clever."
From Phoenix: "Seriously? PHOENIX? Soon it will be 115 in the shade."
Looks like "Denver's Summer of Adventure" could be a hot one.
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