Wake-Up Call: Logo to go at CU

Yes, the University of Colorado has big budget troubles -- so, of course, school officials have done the only thing they could do: issued a $780,000 contract to an international branding company, Landor, to design a new logo that will unite all branches of the CU system under one common identity.

No, not a regent displaying his empty pockets, although that would work. And not a regent losing his mind, although that, too, would seem an appropriate image to capture this pricy, hare-brained project.

Still, there is one image that truly could unite the university system, and also inspire those potential donors who could help fill empty coffers: CU finally, finally, closing the door on Ward Churchill.


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