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What's in a Name?

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Only the kind of deep-rooted cynicysm found in the souls of suburban developers can explain how one could plow over a magnificent Aspen grove in favor of cookie-cutter McMansions and then name the resulting subdivision something like The Grove at Aspen Ridge. The same kind of logic would dictate that a sprawling "gated community" that wiped out fox dens near a creek would be dubbed Fox Den By the Creek.

But what's a poor housing megacorp to do when a location's previous state doesn't suggest an appropriate handle? Let DenverInfill.com provide the answer. The site describes itself as a "comprehensive overview and photographic tour of all urban infill and redevelopment projects in the greater Downtown Denver area" -- but that's not all it contains. One page of its blog features a "Guide to Suburban Denver Subdivision Names," complete with a handy satirical chart that offers a simple formula for developers to use prior to undertaking their next round of marketing efforts. "Simply read from left to right, and select any one word from each column," the site's author advises. "Hundreds of combinations are possible! Mix and match to find just the right name for your mountain paradise on the grassy plain."

It's cynical subdivision-naming made easy. -- Jared Jacang Maher

Keep Westword Free... Since we started Westword, it has been defined as the free, independent voice of Denver, and we would like to keep it that way. Offering our readers free access to incisive coverage of local news, food and culture. Producing stories on everything from political scandals to the hottest new bands, with gutsy reporting, stylish writing, and staffers who've won everything from the Society of Professional Journalists' Sigma Delta Chi feature-writing award to the Casey Medal for Meritorious Journalism. But with local journalism's existence under siege and advertising revenue setbacks having a larger impact, it is important now more than ever for us to rally support behind funding our local journalism. You can help by participating in our "I Support" membership program, allowing us to keep covering Denver with no paywalls.

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Join the Westword community and help support independent local journalism in Denver.


Join the Westword community and help support independent local journalism in Denver.