Tomorrow,

goes into effect in Colorado, for reasons made obvious in the clip above, featuring

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who was caught on video thumbing messages when he should have been looking at that car in front of him that he smacked.

The publicity generated by this footage hasn't stopped folks in the Texan's profession from texting while in motion -- note this story about a New York bus driver photographed while fiddling about with his phone only about a month ago. If this trend continues, expect to start seeing public-service announcements like the ultra-violent British one on view below. Watch out for flying glass, ladies.