Local television stations have been hard hit by our current economic meltdown; as evidence, note that Channel 9, whose newscasts have topped the ratings for the better part of three decades, recently declined to renew the contracts of two prominent personalities, anchor Bob Kendrick and forecaster Nick Carter. And the video above suggests that the situation will get worse before it improves. Automobile commercials generate much of the revenue for stations, but with car sales cratering, dealers lke Osborn Automotive are looking for less expensive places to advertise -- like, for instance, YouTube. The spot above (for a 2005 Dodge Durango SLT) is just one of several Osborn has posted on the ubiquitous website of late, and every spot that appears online may well translate to less dough for TV outlets. Looks like contract negotiations for on-air talent just got tougher.
Keep Westword Free... Since we started Westword, it has been defined as the free, independent voice of Denver, and we would like to keep it that way. Offering our readers free access to incisive coverage of local news, food and culture. Producing stories on everything from political scandals to the hottest new bands, with gutsy reporting, stylish writing, and staffers who've won everything from the Society of Professional Journalists' Sigma Delta Chi feature-writing award to the Casey Medal for Meritorious Journalism. But with local journalism's existence under siege and advertising revenue setbacks having a larger impact, it is important now more than ever for us to rally support behind funding our local journalism. You can help by participating in our "I Support" membership program, allowing us to keep covering Denver with no paywalls.