This is the best kind of ad. One that stays in our minds not because of an annoying slogan, but because it has genuinely reached out and connected with something powerful and ineffable inside of us.
Using conventions of film, animation, visual art and narrative, this elegant ad gives commercial art a good name. There's so much going on here, both technically and thematically, but it's executed with such grace that it appears effortless. Melding the aesthetics of the ER and human anatomy with fashion and animation to explore life and death, gender and the organic and the synthetic, this ad doesn't really try to do anything other than dazzle the senses and stir the mind. Are those men in high heels? Or are they women without breasts? All of the above, perhaps? Does it matter? Who knows, it's fashion, and it's blowing our minds.
Even though the advert is informing the viewer of an event (pardon the random footage at the end), it does what all quality art does and remains relevant to itself alone, not whoring itself out in an attempt to sell something else, but existing on its own as an affirmation of the beauty and intensity of the human imagination.
