Street Fashion: Margo Cheroutes at First Friday, Art District on Santa Fe

Some people just stand out. Whether their style is cutting-edge, quirky or just well-executed, they make you want to know: How do they do it? Because we work for you, we're finding out. Each day, we'll hit the streets and talk to one person who catches our eye and makes...

By Susan Froyd

August 9, 2010

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Some people just stand out. Whether their style is cutting-edge, quirky or just well-executed, they make you want to know: How do they do it? Because we work for you, we're finding out. Each day, we'll hit the streets and talk to one person who catches our eye and makes us look twice. On Friday, we caught up with Margo Cheroutes, who was selling vintage-inspired jewelry in a trailer at 8th Avenue and Inca Street. With Rose Whitlock (who had a variety of antiques, vintage clothing and re-purposed hair ornaments in her own Airstream), she's the proprietress of Cha Cha Muchacha, a traveling store that, not unlike a food truck, goes to the customers, rather than the other way around. Her Mexican-themed circle skirt and vintage dangling cherry earrings had us charmed. Learn more after the jump.

Name: Margo Cheroutes Age: 39

Westword: What's the deal with the trailers?

Margo Cheroutes: It's a streamlined life! I got the idea to use my trailer as a vintage flash venue. I love vintage clothes and accessories, and I thought it would be fun to have a bunch of trailers - I have a teardrop that I might use for jewelry, and I could use one for clothes and another for baby stuff. Denver is a stylish town. I think people here would support this.

WW: Tell us about what you're wearing.

MC: Tonight is a themed evening, so I wore this traditional circle skirt. I'm wearing sort of a '40s-'50s mix. I got these earrings from a woman from Paris. They're real Bakelite.

WW: How would you describe your own personal sense of style?

MC: I would say I'm eclectic. I like to mix it up a little: sometimes I like to wear something classic, but sometimes I'll wear a circle skirt. It depends on my mood.

WW: What's your favorite article of clothing you own?

MC: My favorite dress is my grandmother's. It was her first wedding anniversary dress from the '50s, and it has this beautiful ivory and white lace overlay. I wore it when I was in high school and I can still wear it now. I consider it an honor to wear it.

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Susan Froyd started writing for Westword as the "Thrills" editor in 1992 and never quite left the fold. These days she still freelances for the paper in addition to walking her dogs, enjoying cheap ethnic food and reading voraciously. Sometimes she writes poetry.

Contact: Susan Froyd

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