There's a Mayor, by the name of Hick,
Said, "Denver, you need a brand-new shtick.
"Find some words, take your pick
And send the world the news."
Find the words, like "Mile High Smile"
"Queen City," or "Denver by a Mile."
There's "Altitude With Some Attitude"
Which one will we choose?
The flaks say, "Branding, you're a fine word"
We'll find the new words, you'll see
How about "DenverŠa great place to be"?
In Vegas, it's wine, women and song
Chippendales, strippers dressed in thongs
In Denver, we still know it's wrong
to "Come to the Cabaret"
Let's make it edgy, make it cool
We've got the nation's best "Party School"
We're where Brother Doug Bruce Rules!
There's no taxes to pay!
We got great fires, we give great drought
Eco-tourism's what it's all about
Let's all stand up and shout
"Our water's owned by L.A.!"
The flaks say, "Branding, you're a fine word"
We'll find the new words, you'll see.
How about "DenverŠbetter than therapy"?
We got traffic, ain't got no trains
We're even "Colorful" if it ever rains
We still attract all the nation's brains
We just hope they'll stay!
At night, when Denver's LoDo is packed
Mayor Hick revs up all the acts
With his changer, he brings us back
To the LoDo we all love.
Got no incentives, except life with quality
Mountain views are part of your salary
We're here today to change the economy
And be a Mile High above the rest.
The flaks say, "Branding, you're a fine word"
We'll find the new words, you'll see
How about "DenverŠa great place to be"?
