When Alex Botwin parted ways with Pnuma Trio, the multi-talented musician focused on Paper Diamond, which took over the electronic airwaves, and he helped build up other artists who later found great success. This inspired him to form Elm & Oak Records, a store and label now based in Boulder that sells records from the imprint's flagship artists as well as merch and other local retail items. With Two Fresh, Quiz, Cherub, Raw Russ and Paper Diamond on the label, Elm & Oak has steadily grown since 2010, and shows no signs of stopping in 2012.