The folks behind the Little Pub Company opened Will Call in late 2014 in the Industry development on Brighton Boulevard; the eatery features Venezuelan-style arepas as its main menu attraction. Little Pub Company head Mark Berzins says the concept was the result of several different factors: the need to provide high-volume lunch service to employees of the businesses inside the 120,000-square-foot office center, the desire to provide something unique to a young and artistic RiNo neighborhood, and a little Venezuelan inspiration from a vacation in Connecticut, of all places. Will Call's name and funky style, which mixes hard industrial form and reclaimed â??70s decor. also embraces Industry's warehouse and manufacturing roots.