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James was born in London, where his uncle owned a bar for many years. "I grew up in the restaurant business," he says. "I've just always been around the hospitality industry."And he's always been a creative type. He tried a stint in the music business, but he missed being behind bar. "I got tired of the music industry," he says. "The bar industry is very creative. It's expressive. It drew me in."
It drew him to Dubai, where he helped open Suga, a speakeasy inside the Conrad Hotel. Suga opened in September and is Dubai's first cocktail-destination bar.
When a leg of the Bacardi Legacy cocktail competition rolled through Dubai, James submitted his now-famous cocktail recipe. "It's kind of cool," he says modestly of his rum-based drink, "Mother Superior." The drink contains Bacardi Superior rum, pink grapefruit juice, lime juice, orgeat, Campari and apricot jam.
"I love the restaurant industry," he says. "It's full of people who genuinely love what they do. It's like a family."
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