ModMarket now open in Denver

ModMarket, the healthy, fast-casual concept that debuted in late 2009 at 1700 28th Street in Boulder, has now invaded Denver -- a month later than owners Rob McColgan and Anthony Pigliacamto had originally envisioned, but residents of the area around 1000 South Colorado Boulevard say the Denver ModMarket was worth...

By Patricia Calhoun

January 17, 2011

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ModMarket, the healthy, fast-casual concept that debuted in late 2009 at 1700 28th Street in Boulder, has now invaded Denver -- a month later than owners Rob McColgan and Anthony Pigliacamto had originally envisioned, but residents of the area around 1000 South Colorado Boulevard say the Denver ModMarket was worth the wait.

"Boulder has a million healthy options," Pigliacamto told Lori Midson in announcing the ModMarket expansion last fall, "and we think that opening in Denver will resonate with diners there, too."

Resonate enough to attract 1,300 during last week's soft opening, according to spokeswoman Dana Pluss Parks.

Unlike the white-on-white Boulder spot, the Denver location -- right by Pinkberry, Tokyo Joe's and the Cheesesteak Connection -- is more colorful, with beetle-kill wood providing the accents.

It's also larger, with a huge tower that can be used for private dining -- something that's tough to organize at the popular Boulder store. But the menu is the same as at the original, with the same seasonal focus. "We went from curry to potato leek soup, for example," Parks says.

Here's the rest of that menu:

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Patricia Calhoun is editor-in-chief of Westword, the alt-weekly she co-founded in September 1977. She’s been inducted into the Colorado Press Association Hall of Fame, the Association of Alternative Newsmedia Hall of Fame and the Colorado Restaurant Association Hall of Fame. She’s also received dozens of local, state and national awards for writing, including first place for feature writing and first place for column writing with the Society of Professional Journalists. Patricia is a weekly commentator on Colorado Inside Out, PBS 12's public affairs roundtable, which has won two Emmys.

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