Reader: Man gets $125 million for his trademark, offers $1,000 for replacement?

Udi Bar-on and his family got into the food business with the Sandwich Man, a long-defunct shop that opened in 1994. That was the start of Udi's Foods, which grew so big that the family sold the company for $125 million in 2012. But they kept their group of Udi's...

By Patricia Calhoun

January 10, 2014

[
        {
          "name": "Air - MediumRectangle - Inline Content - Mobile Display Size",
          "component": "12017618",
          "insertPoint": "2",
          "requiredCountToDisplay": "2"
        },{
          "name": "Editor Picks",
          "component": "17242653",
          "insertPoint": "4",
          "requiredCountToDisplay": "1"
        },{
          "name": "Inline Links",
          "component": "18838239",
          "insertPoint": "8th",
          "startingPoint": 8,
          "requiredCountToDisplay": "7",
          "maxInsertions": 25
        },{
          "name": "Air - MediumRectangle - Combo - Inline Content",
          "component": "17261320",
          "insertPoint": "8th",
          "startingPoint": 8,
          "requiredCountToDisplay": "7",
          "maxInsertions": 25
        },{
          "name": "Inline Links",
          "component": "18838239",
          "insertPoint": "8th",
          "startingPoint": 12,
          "requiredCountToDisplay": "11",
          "maxInsertions": 25
        },{
          "name": "Air - Leaderboard Tower - Combo - Inline Content",
          "component": "17261321",
          "insertPoint": "8th",
          "startingPoint": 12,
          "requiredCountToDisplay": "11",
          "maxInsertions": 25
        }
      ]

Udi Bar-on and his family got into the food business with the Sandwich Man, a long-defunct shop that opened in 1994. That was the start of Udi's Foods, which grew so big that the family sold the company for $125 million in 2012. But they kept their group of Udi's restaurants, which just keeps growing. As part of the sale of the food company, though, they'll they'll need to come up with a new name for those spots -- and are asking fans to help come up with a new moniker during a six-month farewell to the Udi's brand.

Says Doodahman:

Let me get this right. Man gets $125 million for his trademark and offers the public to save him at least $7,000 in ad agency costs, and gives a $1,000 lunch in a sandwich shop/pizzeria as a reward?

Does that $1,000 prize still look good to you? Find out how to enter the contest here.

Follow @CafeWestword

KEEP WESTWORD FREE... Since we started Westword, it has been defined as the free, independent voice of Denver, and we'd like to keep it that way. Your membership allows us to continue offering readers access to our incisive coverage of local news, food, and culture with no paywalls. You can support us by joining as a member for as little as $1.

Patricia Calhoun is editor-in-chief of Westword, the alt-weekly she co-founded in September 1977. She’s been inducted into the Colorado Press Association Hall of Fame, the Association of Alternative Newsmedia Hall of Fame and the Colorado Restaurant Association Hall of Fame. She’s also received dozens of local, state and national awards for writing, including first place for feature writing and first place for column writing with the Society of Professional Journalists. Patricia is a weekly commentator on Colorado Inside Out, PBS 12's public affairs roundtable, which has won two Emmys.

Contact: Patricia Calhoun

Follow:

Facebook: patricia.calhoun.927