Wed Alert: Marketing Genius

A drunk dialer sent us this coaster she discovered at My Brother's Bar during some early Fourth of July celebrating. It comes complete with ring sizes -- and the number for Hyde Park Jewelers. Genius marketing -- even if she only got a coaster, and not a ring. Unless you...

By Patricia Calhoun

July 5, 2008

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A drunk dialer sent us this coaster she discovered at My Brother's Bar during some early Fourth of July celebrating. It comes complete with ring sizes -- and the number for Hyde Park Jewelers. Genius marketing -- even if she only got a coaster, and not a ring. Unless you count the phone call the next day from the guy she met in the bar.

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Patricia Calhoun is editor-in-chief of Westword, the alt-weekly she co-founded in September 1977. She’s been inducted into the Colorado Press Association Hall of Fame, the Association of Alternative Newsmedia Hall of Fame and the Colorado Restaurant Association Hall of Fame. She’s also received dozens of local, state and national awards for writing, including first place for feature writing and first place for column writing with the Society of Professional Journalists. Patricia is a weekly commentator on Colorado Inside Out, PBS 12's public affairs roundtable, which has won two Emmys.

Contact: Patricia Calhoun

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