Beer Man

April Fools: Helium beers, self-filling cans and fake lawsuits highlight annual brewery jokes

Craft breweries and related companies love April Fool's Day and each year, they skewer their fans, their competitors, big breweries and themselves with jokes. But these breweries are also innovators, and a couple of years ago, one of these jokes actually became reality when Wynkoop Brewing produced Rocky Mountain Oyster Stout, a beer made with bull testicles -- it will be re-released today, by the way.

The creative force behind that joke, Marty Jones, is back this year with one for Cask Brewing Systems, which makes canning lines. But there are other funny pranks out there as well. Check out a few of the press releases on the following pages.

See also: Beery reasons we're glad April Fool's Day only comes once per year

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Jonathan Shikes is a Denver native who writes about business and beer for Westword.
Contact: Jonathan Shikes