Instead of letting it lie, Dutch brewery 't Koelschip decided to get in on the fun, releasing a beer this week, cleverly named Start the Future, with 60 percent ABV. No taxidermy with purchase, but at least a bottle only costs $46. And it's actually beer.
It's BrewDog's move; what will they think of next? A beer so strong it makes you want to rip your face off? Packaged in the hollowed out body of an endangered specie?
Hey guys, we took 190 proof grain alcohol, added a dash of Pabst Blue Ribbon, bottled it in human limbs, and we're selling it for $2,000 a bottle. Do we win? Or utterly and fantastically lose?