Last week, Scottish brewery BrewDog released a beer called The End of History. It's 55 percent alcohol and it comes encased in a dead animal -- specifically, a stoat or a squirrel. Oh, and the brewery only made eleven bottles, so it's charging $764 for the stoat, $1,070 for the squirrel. A hefty price to pay for something made by freeze-distilling, when many beer geeks don't even consider the end product beer. But hey, when else are you going to drink anything straight from the lips of a dead animal?
Instead of letting it lie, Dutch brewery 't Koelschip decided to get in on the fun, releasing a beer this week, cleverly named Start the Future, with 60 percent ABV. No taxidermy with purchase, but at least a bottle only costs $46. And it's actually beer.
It's BrewDog's move; what will they think of next? A beer so strong it makes you want to rip your face off? Packaged in the hollowed out body of an endangered specie?
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Hey guys, we took 190 proof grain alcohol, added a dash of Pabst Blue Ribbon, bottled it in human limbs, and we're selling it for $2,000 a bottle. Do we win? Or utterly and fantastically lose?