"Denver's nonprofits have to come together! While we may not be able to agree on the fate of the blue horse, one thing we can all agree on is that burgers need to be made the way they used to be: with all-natural angus beef, crispy lettuce and tomato, and a buttery split-top bun! Help us save the burger: join our cause!"
The comment sends you to this facebook page -- http://apps.facebook.com/causes/176472 -- which proclaims "It's time to wrest control of the burger from the corporate kitchens of the Big Burger Chains and return it to the People."
The people who work at Good Times Burgers and Frozen Custard, apparently, because that Golden-based chain is listed as the group's employer, as is the very professional-appearing www.savetheburger.org. Turns out, the campaign is just a publicity ploy for Good Times, and hardly the grassroots effort that's out to oust the blue horse.
So this is what social networking has come to? Time to put this bun on the run.