Beer Man

California crashes Colorado, and Ten FIDY goes big in our craft beer calendar

New Belgium Brewing, which has been making beer in Fort Collins for 22 years, plans to update the look of its beer labels beginning in 2014. The new designs will take some of the "iconic and playful watercolor imagery" that the brewery has used and update it "through a modern lens," the company said in a statement.

The brand-wide refresh will replace the artwork of Ann Fitch -- who is brewery co-founder Kim Jordan's neighbor -- with labels from Hatch Design of San Francisco (like the one above), featuring artist Leah Giberson. The first beer drinkers to see the new labels will be in Ohio, where New Belgium plans to begin distribution in December and January.

Turn the page for all of this week's craft beer events.

KEEP WESTWORD FREE... Since we started Westword, it has been defined as the free, independent voice of Denver, and we'd like to keep it that way. With local media under siege, it's more important than ever for us to rally support behind funding our local journalism. You can help by participating in our "I Support" program, allowing us to keep offering readers access to our incisive coverage of local news, food and culture with no paywalls.
Jonathan Shikes is a Denver native who writes about business and beer for Westword.
Contact: Jonathan Shikes