Come August, Rob McColgan and Anthony Pigliacamto will open Modmarket at 1700 28th Street in Boulder's flailing Twenty Ninth Street mall, a risky move that is nothing short of roulette, considering the succession of restaurants that have opened, and subsequently shuttered, in that wasteland of chains.
But the 2,500-square-foot Modmarket is not a chain, and while it is the first restaurant for McColgan and Pigliacamto, it sounds -- at least from the help wanted ad on Craigslist (general manager, if you're interested) -- like a perfect fit for Boulder:
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"What is ModMarket?" it asks.
"ModMarket is a fast-casual restaurant that serves healthy, gourmet-quality salads and flatbreads in a fun, simple, and contemporary format. We have a very modern store design (think Apple store, not Applebee's), a completely open kitchen and a bunch of neat innovations that set us apart from the competition. All of our foods are healthy and delicious, achieved through appropriate-sized portions and fresh, unprocessed ingredients: whole grains, seasonal produce, and humanely raised meats. ModMarket is targeting consumers who are struggling to find exceptional, nutritious food at reasonable prices..."
"This is not Taco Bell - no assembly lines, no heating of pre-made foods; just real ingredients assembled and cooked in endless ways right in front of customers."
Tell that to your chihuahua.