Chad Ochocinco's cereal feeds a little sugar to sex line

Keep Westword Free
I Support
  • Local
  • Community
  • Journalism
  • logo

Support the independent voice of Denver and help keep the future of Westword free.

Pro football player Chad Ochocinco is a generous man -- but don't toast him yet.

The Cincinnati Bengals wide receiver is touting Ochocinco's, a honey-nut toasted oat cereal whose box includes a number that's supposed to send callers to Feed the Children, the charity that's benefiting from sales of the cereal. But what Ochocinco is really feeding is a sex chat line.

Holy Tim Tebow!

The number is listed as 1-800-HELP-FTC -- and when callers dial it, they're directed to the bawdy sounds of a woman who wants their credit-card numbers in exchange for a little sugar. The correct number is 1-888-HELP-FTC.

Here's the

very NSFW message

that greets callers:

Kroger Corp., which is distributing the limited-edition sleaze cereal, has apologized for the error and is in the process of removing the boxes from grocery-store shelves. The sports marketer that set this up, PLB Sports Inc, has pledged to correct the mistake and reissue the cereal boxes so that Feed the Children will actually receive the wide receiver's largesse.

Keep Westword Free... Since we started Westword, it has been defined as the free, independent voice of Denver, and we would like to keep it that way. Offering our readers free access to incisive coverage of local news, food and culture. Producing stories on everything from political scandals to the hottest new bands, with gutsy reporting, stylish writing, and staffers who've won everything from the Society of Professional Journalists' Sigma Delta Chi feature-writing award to the Casey Medal for Meritorious Journalism. But with local journalism's existence under siege and advertising revenue setbacks having a larger impact, it is important now more than ever for us to rally support behind funding our local journalism. You can help by participating in our "I Support" membership program, allowing us to keep covering Denver with no paywalls.

We use cookies to collect and analyze information on site performance and usage, and to enhance and customize content and advertisements. By clicking 'X' or continuing to use the site, you agree to allow cookies to be placed. To find out more, visit our cookies policy and our privacy policy.


Join the Westword community and help support independent local journalism in Denver.


Join the Westword community and help support independent local journalism in Denver.