Even then, as protesters lined up to berate Chipotle for what they viewed as unfair treatment of immigrants, the company was articulate about where it stood. "Let me be clear, if it were up to us, we would keep all these people," Chris Arnold, director of public relations at Chipotle, said at the time. "They're dedicated, hardworking people who have been with us for years. But under the law, we can't employ them."
CEO Monty Moran isn't satisfied with that answer anymore.
Since the company was forced to fire hundreds of workers in Minnesota, Virginia and D.C., Moran has become an advocate for immigration reform, meeting with members of Congress from Colorado, New York, Texas and California in an effort to overhaul the system.
"These guys need to know what is going on," Moran told the Wall Street Journal. "Immigration is really messed up." A strong immigrant workforce is key to the success of the rapidly growing company, he explained; Chipotle employs 30,000 people nationwide, half of whom are Latinos.
Since the immigration audits, turnover in the restaurants has climbed, and so has the amount of resources devoted to hiring, since restaurants now have to vet an average of thirty to forty applications for one position when previously managers had only looked at about ten.
Moran's message to politicians is that the company can't keep its staff full if it can't hire immigrants. So he wants an alternative solution that will allow them to work legally and permanently, rising through the ranks at Chipotle into leadership positions. Something similar to temporary work permits for workers in the agricultural sectors won't work, he told the Journal: He wants more. And he wants lawmakers to figure it out quickly, since the company added 145 restaurants to its portfolio this year, and plans to follow up with 165 new outposts in 2012.
"We've got a business to run and need great people," he said. "It's always been our job to build the business up with the foundation of the very best people we can find. Period."