How does it work? Drinkers and bloggers - and there are many of them -- will buy Colorado beer, and open it at exactly 7:30. Can't you hear all that carbonation right now?
Then, they will sample the beer and record their thoughts via blog, Twitter (the hashtag #bbc10), Facebook or somewhere else on the Internet.
The purpose, says Alan Wright, a Boulder events planner and creator of the massive Beer Bloggers Conference set for November 5-7 in Boulder, is to raise awareness of Colorado beers and to promote the conference.
Drinkers can also get in the action at www.BeerBloggersConference.org/colorado. There are more than two dozen beer bloggers in Colorado alone and 515 nationwide, according to Wright. For a partial list, click here.