Beer Man

Craft breweries and the ski and snowboard industries make fresh tracks together

When it comes to beer, Colorado ski and snowboard destinations have long been known for pouring cheap megabeers into plastic cups -- repeatedly. But that's starting to change as the resorts look to team up with craft brewers around the state to attract shredders, powderhounds and even gapers with a more elevated palate.

"That's true, but I think it's going to change because craft beer is crazy right now," says Steve Indrehus, the head brewer at Tommyknocker Brewing, which made a beer this year to commemorate Loveland Ski Area's 75th Anniversary. "Even us doing this, our distributor, Coors, wasn't that happy because they wanted the tap handle."

See also: - Get the edge on winter fun with The Edge, our 2012-2013 winter activity guide - New Belgium will open a branded restaurant and a bar in Snowmass

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Jonathan Shikes is a Denver native who writes about business and beer for Westword.
Contact: Jonathan Shikes