"That's true, but I think it's going to change because craft beer is crazy right now," says Steve Indrehus, the head brewer at Tommyknocker Brewing, which made a beer this year to commemorate Loveland Ski Area's 75th Anniversary. "Even us doing this, our distributor, Coors, wasn't that happy because they wanted the tap handle."
See also: - Get the edge on winter fun with The Edge, our 2012-2013 winter activity guide - New Belgium will open a branded restaurant and a bar in Snowmass