Craft breweries and the ski and snowboard industries make fresh tracks together

Jonathan Shikes November 16, 2012 11:03AM

When it comes to beer, Colorado ski and snowboard destinations have long been known for pouring cheap megabeers into plastic cups -- repeatedly. But that's starting to change as the resorts look to team up with craft brewers around the state to attract shredders, powderhounds and even gapers with a more elevated palate.

"That's true, but I think it's going to change because craft beer is crazy right now," says Steve Indrehus, the head brewer at Tommyknocker Brewing, which made a beer this year to commemorate Loveland Ski Area's 75th Anniversary. "Even us doing this, our distributor, Coors, wasn't that happy because they wanted the tap handle."

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