"We've been wanting to expand for two, nearly three years, and we looked at spaces in the Tech Center and Boulder, and decided that Boulder was the hot, fun, new place where we wanted to be," says Socarras, adding that he and Kristy had to fight -- hard -- for the space. "We definitely went for it, and we're glad we did, because so far, things are really good, and we're getting nice little crush every day."
The sandwicheria, a fast-casual spin-off of Cuba Cuba, is designed, explains Socarras, to compete for hungry mouths to feed during the day. "We're fast-casual, and we're fast-paced, and that's deliberate, because we want to be competitive with places like Chipotle, where we can get people in and out for lunch in thirty minutes -- in time to get back to work," he says.
His menu, a scrubbed down version of the board at Cuba Cuba, parades sandwiches, Cuban rice bowls, and sides, like sweet plantains, black beans and yuca chips. "Everything on the menu has, at one time or another, been on the Cuba Cuba menu," notes Socarras, with the sole exception of the Boulder Cuban, which he calls "his playful vegetarian take" on the traditional Cuban sandwich. "It's Boulder...it was important to do a vegetarian sandwich -- and this is a great one," he promises.
The sandwicheria, located in the Village Shopping Center, 2525 Arapahoe, is open from 11 a.m. to 9 pm. daily; call 303-442-1143 for more details.