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You may not be familiar with Henry Rowe Schoolcraft, but in Wisconsin, he's a big deal. In the early 1800s, the botanist, geographer and explorer traveled through the state in search of the source of the Mississippi River. He eventually found it in 1832 (it's Lake Itasca in northern Minnesota); through his journeys, he also discovered that the people in the region were drinking peppermint schnapps. It was the local drink of choice.
Schoolcraft named a lot of the places he discovered along the way, including Lake Itasca. So it's s only fitting that a new peppermint schnapps distilled in Wisconsin should bear his likeness and tell his story.
See also: Ace mixologist Randy Layman serves up a holiday drink at Ace.