In 2010, as food trucks were taking off in Colorado, Rayme Rossello decided to throw her hat in the ring -- or her truck in the lot, or her key in the ignition, or whatever expression you like best. The venture made sense, given that the country was in the midst of a recession and banks weren't exactly handing out money. What this veteran of Proto's Pizza and Jax soon discovered, however, was that the food truck wasn't quite as cost-effective as she'd supposed.
"What I didn't know is that [the truck] cost twice as much," she says, explaining that it cost about $60,000 to open a Proto's and $120,000 to launch her Comida Cantina truck.
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SHOW ME HOW
As a result, she now tells people "not to do food trucks," but acknowledges that without the truck, there wouldn't be either the Comida Cantina she opened in Longmont in 2012, or the Comida Cantina that opened this past August in the Source. Which means, of course, that there wouldn't be those griddled tacos I liked so much in this week's review of Comieda Cantina.