Booze

Four (possibly) surprising factors fueling Denver's fernet fever

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We're betting not. But given Fernet Branca's nearly 5,000 Twitter followers -- a San Francisco-based user group, @FernetNation, is close to 1,500 strong, and there are dozens of Facebook pages dedicated to the beverage -- its popularity cannot be denied.

Please don't be a sheep, though: If you're gonna drink it, you should at least be conversant in it. Wondering how you can get hip to the facts about what's being called "Jägermeister for hipsters"? Read on.

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Kendra Anderson