Lists

From Charlie the Tuna to Frito Bandito, the ten worst food mascots ever

The pop-culture landscape is littered with the bleached bones of advertising mascots long passed: For every Kool-Aid Man that survives to break down new walls with his rotund fruit-drink excitement, there's a Hawaiian Punch dude who's drunk in the corner and a Spuds McKenzie buried out back.

Some make it, some don't -- and some get messed with along the way. The Pillsbury Dough Boy is a legend, but failed to lend his name to Ghostbusters for a shot to let his inner Godzilla loose. And it's hard to trust the Gorton's fisherman now that he knows what you did last summer. But some icons of advertising -- especially food advertising -- were just flawed from the start.

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Teague Bohlen is a writer, novelist and professor at the University of Colorado Denver. His first novel, The Pull of the Earth, won the Colorado Book Award for Literary Fiction in 2007; his textbook The Snarktastic Guide to College Success came out in 2014. His new collection of flash fiction, Flatland, is available now.
Contact: Teague Bohlen