Holidaily and Just BE Kitchen Team Up for Gluten-Free Restaurant and Brewery Partnership

Jennifer Peters (left) and Karen Hertz now operate the only gluten-free brewery and restaurant under one roof in the United States.
Jennifer Peters (left) and Karen Hertz now operate the only gluten-free brewery and restaurant under one roof in the United States. Holidaily Brewing
Everything started with a phone call. Karen Hertz, founder of gluten-free brewery Holidaily, was recently looking for a food partner for her Denver Tech Center location. She had met Jennifer Peters, owner of gluten-free eatery Just BE Kitchen, through a mutual friend over five years ago, and Just BE has carried Holidaily beers ever since. "When I called, it turns out [Jennifer] was already looking for a second location in the Tech Center area," says Hertz. "So the timing worked out perfectly. The stars just kind of aligned."

That phone call turned into the first gluten-free brewery and restaurant to open under one roof in the United States. Now, Just BE Kitchen has opened its second restaurant at Holidaily's location at 5370 Greenwood Plaza Boulevard in Greenwood Village.

Just BE Kitchen was founded in 2017 with the goal of offering high-quality, fast-casual fare that is free of major allergens; its menu is 100 percent free of grain, refined sugar, soy, corn, peanut and legumes. The restaurant is also 99 percent dairy-free. In 2020, Just BE became the first eatery of its kind to be featured on the Food Network show Diners, Drive-Ins and Dives.

Hertz was originally motivated to start Holidaily in 2016 after surviving both melanoma and thyroid cancer in the span of a few years and moving to a gluten-free diet as part of her recovery plan. The brewery, which has a taproom and production facility in Golden, opened the 2,600-square-foot Denver Tech Center location last August, and is currently the largest brewery in the U.S. that is fully gluten-free.
click to enlarge
Holidaily and Just BE Kitchen will form the first ever gluten-free restaurant and brewery pair in the US.
Holidaily Brewing
Just BE at Holidaily is serving lunch and dinner with a menu similar to the one at its original location, at 2364 15th Street. Along with regular service, the two businesses will also team up for special events like beer dinners, and the entire space will be available for private rental with a catering option.

The brewery further solidified its credentials in the beer world at the 2022 Great American Beer Festival in early October, where it won a silver medal in the Gluten-Free Beer category for its BuckWit Belgian. The win was Holidaily's third in four years in the category.

Holidaily brews on a one-barrel pilot system at its Denver Tech Center location, with the bulk of its production happening at the Golden production facility, which has a capacity of 10,000 barrels per year. While Hertz doesn't have immediate plans to grow the company's distribution footprint, she says it will happen over the next three to five years.

Just BE Kitchen and Holidaily Brewing are located at 5370 Greenwood Plaza Boulevard in Greenwood Village and are open from 11 a.m. to 8 p.m. Monday through Thursday, 10 a.m. to 9 p.m. Friday and Saturday and 10 a.m. to 7 p.m. Sunday. For more information about the food offerings, visit
KEEP WESTWORD FREE... Since we started Westword, it has been defined as the free, independent voice of Denver, and we'd like to keep it that way. With local media under siege, it's more important than ever for us to rally support behind funding our local journalism. You can help by participating in our "I Support" program, allowing us to keep offering readers access to our incisive coverage of local news, food and culture with no paywalls.
Ryan Pachmayer is a beer writer living in Arvada. He has written for publications such as Craft Beer & Brewing, Zymurgy, Porch Drinking, Homebrewing DIY and Punch. He is also the head brewer at Yak & Yeti Brewpub, marketing director at New Image Brewing and a BJCP Certified Judge.

Latest Stories