Word of Mouth

Is it smart to like Subway?

The last time we saw Rick Rosner, the then-Denver bouncer/stripper who'd beaten all comers on an Omni IQ test, he was on the cover of Westword wearing roller skates, a loincloth and the question: "Is this the smartest man in America?"

Two decades later, Rosner, now a TV writer, is the star of a new Dominos ad that spells his name Rossner, bills him as "The World's Smartest Man," and puts him in a suit and tie -- to fight the evils of Subway.

But it's definitely Rosner. Where's Jared when you need him?

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Patricia Calhoun co-founded Westword in 1977; she’s been the editor ever since. She’s a regular on the weekly CPT12 roundtable Colorado Inside Out, played a real journalist in John Sayles’s Silver City, once interviewed President Bill Clinton while wearing flip-flops, and has been honored with numerous national awards for her columns and feature-writing.
Contact: Patricia Calhoun