Baird's menu focuses on paleo foundations: gluten-free, grain-free recipes with plenty of meat and egg options, all from grass-fed or pasture-raised animals. Highlights include housemade grain-free burger buns, tortillas and English muffins; a "meatzza" with a sausage patty instead of a standard pizza crust; bone broth with customizable add-ins (turmeric, garlic and other superfoods); bullet-style coffee enriched with MCT oil and butter; and healthy salads like a cashew Caesar. Coffee beans will be sourced from Method Roasters and Copper Door Coffee.
The restaurant will be set up with counter service and a coffee bar at one end, with shabby-chic decor, an enclosed patio and inspirational quotes scattered across the walls (including a chalkboard wall where you can add your own response to "If I weren't afraid, I'd..."). "We want to give a different face to the current fast-casual scene," Peters, who plans to open multiple outposts of Just Be in the coming years, explains.
Peters says Just Be Kitchen will appeal to those with food allergies and intolerances; people who "want to be their better self" — including high-performance athletes as well as everyday folks just looking for healthy alternatives; and residents in the neighborhood looking for well-made food in a casual setting.
Just Be Kitchen will be open from 7 a.m. to 3 p.m. daily, with breakfast served all day along with a separate lunch menu. A liquor license will be added soon after opening, with an emphasis on grain-free spirits and beer.