Leaked: Goose Island's new marketing strategy in wake of AB InBev Acquisition

The headlines screamed across the beer-drinking world on Monday that AB InBev was buying Chicago-based Goose Island brewing for a delicious $38.8 million. Double-secret sources in St. Louis have leaked very rough drafts of a new Goose Island logo and marketing strategy that blends the best of the party-friendly 1980s...

By Nick Lucchesi

March 29, 2011

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The headlines screamed across the beer-drinking world on Monday that AB InBev was buying Chicago-based Goose Island brewing for a delicious $38.8 million.

Double-secret sources in St. Louis have leaked very rough drafts of a new Goose Island logo and marketing strategy that blends the best of the party-friendly 1980s with can't-miss cultural icons of today, which will bring in an entirely new market of drinkers to Goose Island, long an easy choice for drinkers who preferred a crafty beer.

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*Just kidding! We love you, Budweiser.

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