The headlines screamed across the beer-drinking world on Monday that AB InBev was buying Chicago-based Goose Island brewing for a delicious $38.8 million.
Double-secret sources in St. Louis have leaked very rough drafts of a new Goose Island logo and marketing strategy that blends the best of the party-friendly 1980s with can't-miss cultural icons of today, which will bring in an entirely new market of drinkers to Goose Island, long an easy choice for drinkers who preferred a crafty beer.
If you like this story, consider signing up for our email newsletters.
SHOW ME HOW
You have successfully signed up for your selected newsletter(s) - please keep an eye on your mailbox, we're movin' in!
*Just kidding! We love you, Budweiser.