The headlines screamed across the beer-drinking world on Monday that AB InBev was buying Chicago-based Goose Island brewing for a delicious $38.8 million.
Double-secret sources in St. Louis have leaked very rough drafts of a new Goose Island logo and marketing strategy that blends the best of the party-friendly 1980s with can't-miss cultural icons of today, which will bring in an entirely new market of drinkers to Goose Island, long an easy choice for drinkers who preferred a crafty beer.
We Believe Local Journalism is Critical to the Life of a City
Engaging with our readers is essential to Westword's mission. Make a financial contribution or sign up for a newsletter, and help us keep telling Denver's stories with no paywalls.
Support Our Journalism
*Just kidding! We love you, Budweiser.