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Live Nation takes a shot with 901 Silver Tequila

901 Silver Tequila, the ultra premium tequila brand that just launched this year, has sealed a multi-year deal with Live Nation that makes it the official tequila sponsor at Live Nation venues across the country. It's Live Nation's first spirits sponsorship on a national level.

"We are thrilled to be aligned with an entertainment industry leader such as Live Nation," said 901 Silver's President Kevin Ruder in announcing the deal. "They exemplify the forward thinking direction that the 901 Silver brand embodies."

"901 Silver has quickly established itself as a favorite among tequila aficionados and we are proud to provide Live Nation's sponsorship platform to help promote their brand," offered Michael Rapino, president and chief executive officer of Live Nation.

We'll drink to that.

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