Live Nation takes a shot with 901 Silver Tequila

901 Silver Tequila, the ultra premium tequila brand that just launched this year, has sealed a multi-year deal with Live Nation that makes it the official tequila sponsor at Live Nation venues across the country. It's Live Nation's first spirits sponsorship on a national level.

"We are thrilled to be aligned with an entertainment industry leader such as Live Nation," said 901 Silver's President Kevin Ruder in announcing the deal. "They exemplify the forward thinking direction that the 901 Silver brand embodies."

"901 Silver has quickly established itself as a favorite among tequila aficionados and we are proud to provide Live Nation's sponsorship platform to help promote their brand," offered Michael Rapino, president and chief executive officer of Live Nation.

We'll drink to that.

We use cookies to collect and analyze information on site performance and usage, and to enhance and customize content and advertisements. By clicking 'X' or continuing to use the site, you agree to allow cookies to be placed. To find out more, visit our cookies policy and our privacy policy.


All-access pass to the top stories, events and offers around town.

  • Top Stories


All-access pass to top stories, events and offers around town.

Sign Up >

No Thanks!

Remind Me Later >