"This is my rebellion against bad sandwiches -- a return to the real, fresh food that lunch can and should be," explains Aronsohn. "Knowing how many of us eat on the run or at our desks," she adds, "a Lunch Matters sandwich is made with care, well-proportioned and evenly distributed to deliver deliciousness in each bite, with little mess."
Everything, she says, in made in-house, and her menu, divided into "Classic Matters" -- traditional sandwiches heaped with classic ingredients -- and "More Matters," which Aronsohn describes as sandwiches "amped up with a gourmet twist," are sided with coleslaw, potato salad or chips.
Lunch Matters is open Monday through Friday from 11 a.m. to 3 p.m. for walk-in customers and pick-up orders; Aronsohn notes, too, that delivery service is forthcoming. For more info, call 720-328-8691.