Beer Man

New Belgium airs TV commercials for the first time in eight years, but not in Colorado

New Belgium Brewing is running its first TV ad campaign in eight years, buying airtime in twelve markets across the country in order to help beer drinkers associate the name Fat Tire with the brewery itself, which wants to push the rest of its lineup.

But the commercial, a thirty-second spot created by Denver's Cultivator Advertising, won't be seen in Colorado -- where New Belgium is based.

See also: - Breckenridge Brewing spoofs megabrewers in new TV ads...again - New Belgium will build a second brewery in Asheville, North Carolina by 2015 - Novo Coffee teams up with New Belgium for a Colorado nod to coffee cherries

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Jonathan Shikes is a Denver native who writes about business and beer for Westword.
Contact: Jonathan Shikes