| Photos |

New Belgium raffles one of its signature bikes to man who's never clocked in at the brewery

Keep Westword Free
I Support
  • Local
  • Community
  • Journalism
  • logo

Support the independent voice of Denver and help keep the future of Westword free.

BY KELLY KAOUDIS The only way to get one of New Belgium Brewing's custom-made bicycles is if you work at the Fort Collins-based brewery for at least a year. For the rest of us, the only way is to win one.

Last night, Denverites had their chance to do so at Ernie's Bar & Pizza, where each pint of New Belgium beer purchased came with a raffle ticket for the twenty-year anniversary edition of the bike. Jeremy Wecker, who won the bike, called it a great 31st birthday present.

New Belgium founder Jeff Lebesch drew the inspiration for what would become Fort Collins-based New Belgium Brewing Company from a trip to Belgium in 1989, when he toured the country by bike, while tasting the regional brews and gathering recipes. One of the first beers he made when he returned to the States was Fat Tire, which he named for the mountain bike that provided the transportation on his international journey.

More than twenty years later, Fat Tire has become ubiquitous in many parts of the United States and highly coveted where it's not available. And New Belgium uses the bike as a symbol of its sustainability efforts, supporting trade-in programs and bike tours.

Here are photos of the event:

Keep Westword Free... Since we started Westword, it has been defined as the free, independent voice of Denver, and we would like to keep it that way. Offering our readers free access to incisive coverage of local news, food and culture. Producing stories on everything from political scandals to the hottest new bands, with gutsy reporting, stylish writing, and staffers who've won everything from the Society of Professional Journalists' Sigma Delta Chi feature-writing award to the Casey Medal for Meritorious Journalism. But with local journalism's existence under siege and advertising revenue setbacks having a larger impact, it is important now more than ever for us to rally support behind funding our local journalism. You can help by participating in our "I Support" membership program, allowing us to keep covering Denver with no paywalls.

We use cookies to collect and analyze information on site performance and usage, and to enhance and customize content and advertisements. By clicking 'X' or continuing to use the site, you agree to allow cookies to be placed. To find out more, visit our cookies policy and our privacy policy.


Join the Westword community and help support independent local journalism in Denver.


Join the Westword community and help support independent local journalism in Denver.