4

Odell Brewing rolls out Myrcenary, its first year-round beer since 2007, only at Old Chicago

^
Keep Westword Free
I Support
  • Local
  • Community
  • Journalism
  • logo

Support the independent voice of Denver and help keep the future of Westword free.

Odell Brewing is adding a new beer to its permanent lineup for the first time since 2007, when the Fort Collins brewer started selling its no-named IPA in six-packs.

Myrcenary, a double IPA named for an organic compound found in hops, will hit liquor-store shelves in early March. Weighing in at 9.3 alcohol by volume, it's a big beer with a big price: probably around $10.99 for a four-pack.

"This is the first time we've done a four-pack," says Odell spokeswoman Amanda Johnson. "A handful of companies are doing that for some of their bigger beers. For us, it makes sense. It's a way to offer a bigger beer year-round, and it gives people the opportunity to try something different."

This spring, Odell will also bring back its double pilsner as a seasonal beer, this time in four-packs, and the brewery plans to roll out four-packs of its Mountain Standard fall seasonal in November. Mountain Standard is a double black IPA.

But before you can get it at the store -- or even at the Odell brewery -- it will be on tap exclusively at Old Chicago locations in Colorado and eight other states beginning tomorrow. The beer will be tapped at Odell three days later, at 4 p.m.

Old Chicago was Odell's first client when the brewery opened in 1989, and the two have had a relationship ever since, Johnson says. Eventually, Myrcenary will be available on tap at some other restaurants and bars, as well.

Odell's deal with Old Chicago is a larger version of a new craft beer program that the restaurant chain rolled out late last summer in which it pairs with an individual brewery to make an exclusive beer for a limited time. Tommyknocker, Boulder Beer, Oskar Blues and Breckenridge have all made beers for Old Chicago's Colorado locations. Ska Brewing is next on the list.

"We're taking it to a new level right now and having some with it," says Old Chicago spokesman Mark Newman. "The goals is that every beer will be unique."

Newman says it's a chance for the breweries to "mass-produce something that they might have already been playing with." Old Chicago guarantees a certain amount of sales to the brewery, and the brewery's cachet brings customers to the restaurants.

Myrcenary is part of Old Chicago's St. Pat's Mini-Tour, which runs February 23 through March 17. Boulder Beer has also made an ESB for the Tour called Bitter Leprechaun.

Follow Westword's Beer Man on Twitter at @ColoBeerMan.

Keep Westword Free... Since we started Westword, it has been defined as the free, independent voice of Denver, and we would like to keep it that way. Offering our readers free access to incisive coverage of local news, food and culture. Producing stories on everything from political scandals to the hottest new bands, with gutsy reporting, stylish writing, and staffers who've won everything from the Society of Professional Journalists' Sigma Delta Chi feature-writing award to the Casey Medal for Meritorious Journalism. But with local journalism's existence under siege and advertising revenue setbacks having a larger impact, it is important now more than ever for us to rally support behind funding our local journalism. You can help by participating in our "I Support" membership program, allowing us to keep covering Denver with no paywalls.

We use cookies to collect and analyze information on site performance and usage, and to enhance and customize content and advertisements. By clicking 'X' or continuing to use the site, you agree to allow cookies to be placed. To find out more, visit our cookies policy and our privacy policy.

 

Join the Westword community and help support independent local journalism in Denver.

 

Join the Westword community and help support independent local journalism in Denver.