The philanthropic Oskar Blues did not waste a minute lending a hand to Flint. It's sending canned water to the Michigan town through its nonprofit CAN'd Aid, which is using the brewery's North Carolina Brewery and cans from Colorado’s Ball Corporation.
Here's the Flint water crisis in one hard-to-swallow serving: Government cutbacks led to the decision to use water from the Flint River (the Detroit River is clean in comparison), which then became poisoned by the lead pipes that run through the town into people's homes, where the tap water spewed an brownish-orange color.
This isn't the first time Oskar Blues CAN'd Aid has stepped in to help out. The foundation was active in efforts to Longmont and Lyons during the 2014 floods; in 2015 it donated hundreds of thousands of cans of water to flood victims in South Carolina and tornado victims in Texas.
If you like this story, consider signing up for our email newsletters.
SHOW ME HOW
“When we learned of the need in Flint, Michigan, we were able to make it happen quickly with the CAN’d Aid foundation. Having strong ties with our friends at Perrin Brewing in Michigan definitely made this effort even more meaningful to everyone at Oskar Blues and CAN’d Aid," says Chad Melis of Oskar Blues. "There’s still a ton of water needed, so we’ll keep after it.”
Learn more about the CAN'd Aid foundation here.