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According to owners Anh and Sang Truong, it's a fast-casual concept that'll "offer customers popular Vietnamese food items that are both healthy and delicious in a friendly, upscale and comfortable environment."
And colorful, too, judging from the canary yellow and bright red brush strokes on the walls -- which could be exactly what this drab strip mall needs more of. But if the paint palette doesn't bowl you over, the Truongs, who say they've been researching their concept since 2005, hope that their "feel-good phood" will. If all goes well, Pho Bowlevard will open in early November.