4

Pinkberry's insanely popular fro-yo commands a huge downtown opening crowd

^
Keep Westword Free
I Support
  • Local
  • Community
  • Journalism
  • logo

Support the independent voice of Denver and help keep the future of Westword free.

By 3:30 p.m. yesterday afternoon, the Pinkberry faithful had descended upon 1600 Glenarm Street to score a free cup of fro-yo during a four-hour preview party that amounted to 1,800 mouths to feed. "It was pretty crazy," says local Pinkberry spokesperson Ellen Robinson. "A half hour before the doors opened at 4 p.m., the line was already wrapped around the block."

Which is reminiscent of the crowd swell that surmounted when Denver's first Pinkberry opened in late May at 1000 South Colorado Boulevard. And will, in all likelihood, be mimicked again when Pinkberry unleashes its next Colorado outpost. "We're working on some other locations in Colorado, but we don't have definitive details on exactly where just yet," says Robinson.

In the meantime, the downtown Pinkberry opens today, and while the lines are certain to be ridiculously long, if you join the queue now, you'll get inside just in time for half-price happy hour, which starts at 5 p.m. and includes discounts on all Pinkberry watermelon products.

Keep Westword Free... Since we started Westword, it has been defined as the free, independent voice of Denver, and we would like to keep it that way. Offering our readers free access to incisive coverage of local news, food and culture. Producing stories on everything from political scandals to the hottest new bands, with gutsy reporting, stylish writing, and staffers who've won everything from the Society of Professional Journalists' Sigma Delta Chi feature-writing award to the Casey Medal for Meritorious Journalism. But with local journalism's existence under siege and advertising revenue setbacks having a larger impact, it is important now more than ever for us to rally support behind funding our local journalism. You can help by participating in our "I Support" membership program, allowing us to keep covering Denver with no paywalls.

We use cookies to collect and analyze information on site performance and usage, and to enhance and customize content and advertisements. By clicking 'X' or continuing to use the site, you agree to allow cookies to be placed. To find out more, visit our cookies policy and our privacy policy.

 

Join the Westword community and help support independent local journalism in Denver.

 

Join the Westword community and help support independent local journalism in Denver.