Which basically means sandwich -- or "little mouthful." Is that a problem?
See also: The revived Bocadillo is no copycat
I can see how the eatery's name, coupled with its aw-shucks, no-frills concept, would seem to present a bit of a contradiction to potential diners.And what is Dietz going for with the revived Bocadillo? Find out when Gretchen Kurtz's review is posted here later today.
Therefore, may I humbly suggest they engage in a bit of translation and re-christen the place Li'l Mouthfuls Lunch House (or something akin)? It would seem to be much more along the lines of what they're going for...