A lot has changed since Derek Dietz opened Bocadillo on a quiet street in Sunnyside in early 2012. The little sandwich shop immediately won fans, but then Dietz took a one-year hiatus to deal with a family emergency. And when he reopened Bocadillo last summer, it was with dinner added, as well as a liquor license. But one thing remains unchanged: the name.
Which basically means sandwich -- or "little mouthful." Is that a problem?
See also: The revived Bocadillo is no copycat
I can see how the eatery's name, coupled with its aw-shucks, no-frills concept, would seem to present a bit of a contradiction to potential diners.
Therefore, may I humbly suggest they engage in a bit of translation and re-christen the place Li'l Mouthfuls Lunch House (or something akin)? It would seem to be much more along the lines of what they're going for...
And what is Dietz going for with the revived Bocadillo? Find out when Gretchen Kurtz's review is posted here later today.
Keep Westword Free... Since we started Westword, it has been defined as the free, independent voice of Denver, and we would like to keep it that way. Offering our readers free access to incisive coverage of local news, food and culture. Producing stories on everything from political scandals to the hottest new bands, with gutsy reporting, stylish writing, and staffers who've won everything from the Society of Professional Journalists' Sigma Delta Chi feature-writing award to the Casey Medal for Meritorious Journalism. But with local journalism's existence under siege and advertising revenue setbacks having a larger impact, it is important now more than ever for us to rally support behind funding our local journalism. You can help by participating in our "I Support" membership program, allowing us to keep covering Denver with no paywalls.