Cafe Society

Reader: Boot the graphic designer who does the signage for BW Holdings

Open the door of the newly renovated Gaetano's, Lori Midson reports, and you'll see many familiar sights. The bar. The naked lady. The plates of pasta. It looks familiar, but better -- once you're through the door, that is.

But the sign over that door?

See also: - Exclusive first look: The new Gaetano's reopens on Saturday - A real mob scene at Gaetano's - Wazee's new sign is a sign of the times

That's a problem, says Tim S, who otherwise thinks the Gaetano's facelift is...

Not bad. Let's hope the new shines wears off and it ages gracefully. But I would boot the graphic artist or the out-over-their-skis secretary, wife or unemployed brother-in-law who designs signage for BW Holdings during these remodels. This one, Wazee, and Ghost are atrocious. If you feel the need to piss on the building to mark your new territory, fine -- but at least pay homage to these charming old structures with something better than clip-art and a kooky font.

Here's the look the Wazee unveiled this summer. What do you think of the signs? Post your thoughts in the comments section below.


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