McDonald's introduced a new "artisan" chicken on Monday, which inspired Mark Antonation to proclaim that the word "artisan" now ceases to have any real meaning. Adds Rob:
Artisan food at any restaurant is a joke. Hipster gastropubs are guilty of the same crap but because the server has a beard and an ironic T-shirt, it's somehow acceptable.
"Hipster" — that's another fighting word. For the record, readers would also like to retire these descriptions: "fresh," "original," "housemade," "farm to table" and "rustic." Any others?
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