Keep Westword Free

Reader: Steve Ells is a visionary -- but he's a boring interview

The first Chipotle Mexican Grill opened on July 13, 1993 at 1644 East Evans. From that single store, founder Steve Ell built an empire, an empire based on the concept of bringing fine-dining standards to fast-casual -- and also emphasizing locally sourced, quality ingredients. To mark the twentieth anniversary of Chipotle, the company is running a twenty-day contest that could win you burritos for twenty years, and we have our own contest, which ends this morning, that could net you a catered party for twenty. And we also published a long Chef and Tell interview with Ells, which has people talking across the Colorado -- and also here in Colorado, of course, where Chipotle got its start. See also: - Chef and Tell with Steve Ells, founder of Chipotle - The ten spiciest moments in Chipotle's twenty-year history - For Chipotle's birthday, Westword built a two-pound burrito

Says AndyPudding:

I am proud of the success of home-grown Chipotle, and my wife, three kids and I eat there at least twice a month. And I believe Steve is a visionary. But he's a boring interview.

I understand that "sustainable ingredients" is a Chipotle corporate key message, but using it in nearly every answer makes it just sound tired, and saps its meaning. I wish he had an interesting anecdote or two to share, specifically when Lori asked about the best customer feedback he's received, or what his worst trait is, or something he would have done differently.

Although he was surprisingly open about the lawsuit and immigration questions.

What did you think of the interview with Steve Ells? What do you think of Chipotle in general?

I Support
  • Local
  • Community
  • Journalism
  • logo

Support the independent voice of Denver and help keep the future of Westword free.

Keep Westword Free... Since we started Westword, it has been defined as the free, independent voice of Denver, and we would like to keep it that way. Offering our readers free access to incisive coverage of local news, food and culture. Producing stories on everything from political scandals to the hottest new bands, with gutsy reporting, stylish writing, and staffers who've won everything from the Society of Professional Journalists' Sigma Delta Chi feature-writing award to the Casey Medal for Meritorious Journalism. But with local journalism's existence under siege and advertising revenue setbacks having a larger impact, it is important now more than ever for us to rally support behind funding our local journalism. You can help by participating in our "I Support" membership program, allowing us to keep covering Denver with no paywalls.

We use cookies to collect and analyze information on site performance and usage, and to enhance and customize content and advertisements. By clicking 'X' or continuing to use the site, you agree to allow cookies to be placed. To find out more, visit our cookies policy and our privacy policy.


Join the Westword community and help support independent local journalism in Denver.


Join the Westword community and help support independent local journalism in Denver.