4

Reader: What's next? An IKEA food truck?

First

Applebee's rolled out a food truck

. Then the

Gap introduced its own food truck

, which will be rolling through several towns (although not Denver) as part of a "tacos and denim" campaign.

Asks Owen:

Where's the Ikea truck?!

Yum -- mobile meatballs!

Here's Jay's take on corporations crashing this trend:

What pisses me off the most is how the corporations disguise their trucks as cute, charming, independently owned business ventures. Why don't they have the balls to use Gap or Applebee's branding?

We've asked it before, and we'll ask it again: Does this development indicate that the food-truck trend has hit a dead-end?

We use cookies to collect and analyze information on site performance and usage, and to enhance and customize content and advertisements. By clicking 'X' or continuing to use the site, you agree to allow cookies to be placed. To find out more, visit our cookies policy and our privacy policy.

Newsletters

All-access pass to the top stories, events and offers around town.

  • Top Stories
    Send: