FirstApplebee's rolled out a food truck
. Then theGap introduced its own food truck
, which will be rolling through several towns (although not Denver) as part of a "tacos and denim" campaign.
Where's the Ikea truck?!
Yum -- mobile meatballs!
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Here's Jay's take on corporations crashing this trend:
What pisses me off the most is how the corporations disguise their trucks as cute, charming, independently owned business ventures. Why don't they have the balls to use Gap or Applebee's branding?
We've asked it before, and we'll ask it again: Does this development indicate that the food-truck trend has hit a dead-end?