Cafe Society

Reader: What's next? An IKEA food truck?

First Applebee's rolled out a food truck. Then the Gap introduced its own food truck, which will be rolling through several towns (although not Denver) as part of a "tacos and denim" campaign.

Asks Owen:

Where's the Ikea truck?!

Yum -- mobile meatballs!

Here's Jay's take on corporations crashing this trend:

What pisses me off the most is how the corporations disguise their trucks as cute, charming, independently owned business ventures. Why don't they have the balls to use Gap or Applebee's branding?

We've asked it before, and we'll ask it again: Does this development indicate that the food-truck trend has hit a dead-end?

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Patricia Calhoun co-founded Westword in 1977; she’s been the editor ever since. She’s a regular on the weekly CPT12 roundtable Colorado Inside Out, played a real journalist in John Sayles’s Silver City, once interviewed President Bill Clinton while wearing flip-flops, and has been honored with numerous national awards for her columns and feature-writing.
Contact: Patricia Calhoun