Vitamin Cottage opened its first store fifty years ago in Lakewood. Today the natural-foods enterprise has morphed into Natural Grocers, with locations in a dozen states -- including a brand-new store that opened this week in Capitol Hill, at 1433 Washington Street. But while the store was definitely welcomed by a neighborhood lacking in grocery options, its debut was overshadowed by a trio of Trader Joe's outposts opening on February 14, the day before the soft opening of this Natural Grocers spot.
Sucks to be the ugly kid at the prom, wishing someone would ask you to dance. Definitely the worst selected opening date in a PR kinda way.
But Jonathan is just glad to see the store there:
Natural Grocers by Vitamin Cottage whoop whoop! Great to finally have this in Capitol Hill. My biggest complaint, though, is, why the heck didn't you all open up sooner in Capitol Hill? Needless to say, I'll still do a lot of buying there.
Have you been to a Natural Grocers store? Trader Joe's? How do you think the two compare? If you live in Capitol Hill, where do you shop?
Keep Westword Free... Since we started Westword, it has been defined as the free, independent voice of Denver, and we would like to keep it that way. Offering our readers free access to incisive coverage of local news, food and culture. Producing stories on everything from political scandals to the hottest new bands, with gutsy reporting, stylish writing, and staffers who've won everything from the Society of Professional Journalists' Sigma Delta Chi feature-writing award to the Casey Medal for Meritorious Journalism. But with local journalism's existence under siege and advertising revenue setbacks having a larger impact, it is important now more than ever for us to rally support behind funding our local journalism. You can help by participating in our "I Support" membership program, allowing us to keep covering Denver with no paywalls.