Booze

Ritz-Carlton introduces the newest way to consume beer: poured on your body!

You've drunk beer. Maybe you've made bread out of it, or even cooked up some beer-battered onion rings. Now the Ritz-Carlton is offering a higher-brow -- and way more expensive -- way to get your hops on: a full-body spa treatment.

The Mile High Malt Scrub and Microbrew Massage, part of the super-macho "Fall Into Football" promotion, was introduced in mid-October and will be offered until the end of the year -- and possibly longer, if the public clamors for it.

The process goes something like this. You walk in to the hotel spa, and instead of the usual chi-chi infused water (currently citrus), you get a glass of Great Divide Samurai Rice Ale. Then you strip down and are exfoliated with a mix of Samurai and malt. Since the Samurai is unfiltered, it chemically exfoliates your skin, says spa supervisor Jennifer Holzworth.

Next, you step into the Ritz's six-headed shower to wash off all that beer. When you're clean, you're doused with some Great Divide Yeti Imperial Stout and wrapped in a towel. The dark stout is "full of Vitamin A, B and antioxidants," notes Holzworth; that means it works as a moisturizer. It also has clarifying properties for your hair, so it's massaged into your scalp, where it draws out the excess oils. "It's a noticeable difference," Holzworth promises.

The treatment ends with a glass of Yeti, consumed the good, old-fashioned way: You drink it.

"Everyone is all about going to local breweries and checking out the scene," Holzworth says. "These two [beers] are beneficial for your skin and body, but they are really delicious as well."

The Ritz first introduced beer treatments three years ago with its Hops and Honey pedicures ($125), currently rebranded as "Heisman Hops and Honey Pedicures." Other football-themed spa treatments include First Down Facial ($115), Touchdown Thai Massage ($165) and the Quarterback Sneak ($165) -- a sampler package with a 25-minute-long massage, facial and manicure.

The full 75-minute treatment, exclusive to the Denver Ritz (for now), costs $200 and includes all-day access to the spa, with such traditional amenities as a steam room and whirlpool. For more information, call 303-312-3830.

KEEP WESTWORD FREE... Since we started Westword, it has been defined as the free, independent voice of Denver, and we'd like to keep it that way. With local media under siege, it's more important than ever for us to rally support behind funding our local journalism. You can help by participating in our "I Support" program, allowing us to keep offering readers access to our incisive coverage of local news, food and culture with no paywalls.
Jenny An
Contact: Jenny An