After being sued for false advertising on the grounds that its taco filling didn't contain enough beef to be called "beef," Taco Bell filed a countersuit, gave away ten million free tacos to Facebook fans and took out full page ads all over the country to explain that the beef really is 88 percent beef.
Damage control. Standard. But just so we all get the point, the company's now rolling out a new ad campaign in which its employees and franchisees vouch for the quality of the food on camera.
"Our seasoned beef is 88 percent premium ground beef and 12 percent signature recipe," one employee says in the ad. Mmm. Signature recipe. Sounds delicious.
Here's the result of those efforts:
That spot is wrapped up into an 88-cent Crunchwrap Supreme deal (because it's made with 88 percent beef, get it?), which lasts until March 5.
It's nice that employees and franchisees are willing to soothe the worries of the American public and all, but at this point -- more than a month and at least a couple of major world events after the news first broke on this subject -- we think it might be a better idea to stop reminding people that the beef is under scrutiny in the first place.
Keep Westword Free... Since we started Westword, it has been defined as the free, independent voice of Denver, and we would like to keep it that way. Offering our readers free access to incisive coverage of local news, food and culture. Producing stories on everything from political scandals to the hottest new bands, with gutsy reporting, stylish writing, and staffers who've won everything from the Society of Professional Journalists' Sigma Delta Chi feature-writing award to the Casey Medal for Meritorious Journalism. But with local journalism's existence under siege and advertising revenue setbacks having a larger impact, it is important now more than ever for us to rally support behind funding our local journalism. You can help by participating in our "I Support" membership program, allowing us to keep covering Denver with no paywalls.