Ian Clark, founder ofBRU handbuilt ales & eats
, is one smart man. Not because he's been successful in a business where it's notoriously hard to succeed, but because he knows how to get brownie points where they matter most: with the in-laws.
Knowing that his father-in-law had an interest in brewing, Clark, who shared the bug, gave him a beermaking kit for Father's Day -- but as it turned out, his father-in-law didn't like the process enough to make it worth the clean-up.
"I said, 'How about this, I'll leave it at my house,'" recalls Clark. "A few months went by and I did a brown pale ale and was hooked right from there." Soon beer was taking over the basement and then the garage.
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SHOW ME HOW
At that point, he says, his wife told him that "your home-brewing hobby is costing us a lot of money and we really need to do something about that." That something, of course, was BRU, subject of this week's review, which you can read here.