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The top five celebrity endorsements of vodka

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5. Woody Allen, Zsa Zsa Gabor and Julie Newmar -- Smirnoff In the 1960s, Smirnoff, which pioneered vodka marketing with the famous "It leaves you breathless" slogan, launched a series of magazine ads featuring Hollywood's hottest stars. Woody Allen, Zsa Zsa Gabor and Julie Newmar all made appearances, and Allen later referenced his stint with the vodka maker in a stand-up comedy routine called "The Vodka Ad."

4. Zach Galifinakis -- Absolut Zach Galifinakis really hit the mainstream in 2009 with The Hangover, but before he was a mega-star, he was a comedian who created a couple of shorts featuring Absolut vodka. The company allowed him to do anything he wanted, so he signed up Tim Heidecker and Eric Wareheim to assist, unveiling a trio of ridiculous -- and hilarious -- YouTube videos.

3. Sean "Diddy" Combs -- Ciroc Ciroc spent a few years selling its vodka, which is made from grapes instead of grain, without the help of a star. But in 2007, Ciroc struck a deal with Diddy, whereby he'd get half the company if he would be responsible for endorsing and marketing it. Diddy agreed and immediately proved that celebrity endorsements work -- according to Ad Age, the company has grown 552 percent, bringing in many millions of dollars more in revenue, since Diddy came on in 2007.
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Laura Shunk was Westword's restaurant critic from 2010 to 2012; she's also been food editor at the Village Voice and a dining columnist in Beijing. Her toughest assignment had her drinking ten martinis and eating ten Caesar salads over the course of 48 hours. She still drinks martinis, but remains lukewarm on Caesar salads.
Contact: Laura Shunk